The Studio
A rug design and product development studio, creating distinctive rug collections shaped by design, material and identity.
Behind every design is the knowledge, patience and skill of India’s artisan communities — made for the way you live today.
Craft
The Surface Is The Signature
Hand-knotted
Every knot tied by hand, row by row — the most enduring of all rug constructions.
Hand-tufted
Yarn worked through a canvas with a hand-held tool for a rich, sculpted pile.
Flatweave
Woven on the loom without pile — light, graphic and made for living with.
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For brands & designers
Let’s create something distinctive.
Apricot Loops is a design collaboration brand with its own manufacturing in India. The collections on this website showcase our design strength, and we are open to design partnerships, trade, custom and hospitality projects.
Trade & Collaborations